CASE STUDY
The concept is developed as a collaborative service module for multiple user entities identified as group travellers to manage group trips. Management capabilities including travel schedules, transportations, travel agenda, activity recommendations, and accommodations through shared API, and expenditure splits among users.
On marketing scale, in comparison to the existing products, the value of the concept focuses on providing services and management capabilities for group travellers. Thus, the initial research starts with competitive product analysis on some major travel apps on mobile platform such as Airbnb and comes with a result that the existing products primarily provide services for individual travellers instead of group travellers.
THE MOTION GRAPHICS
The video is created as a form of an ad campaign to showcase the overview of the app. Besides demonstrating the look of the app, the motion video briefly summarizes key concept features including Group Trip Event, Connecting Trips, Trip Participations by Invitations.
The interface of the app is created using photoshop and partly using Adobe XD (measurement). The motion video is created digtally using Photoshop, After Effect, and Final Cut Pro.
CASE 1: INFORMATION CATEGORIZATION
Different informational levels displayed on the home page are classified according to the time the events will take place at. For example, events that will happen shortly, in the near future, or potential events that might take place at a later time. All levels of information are supported by notifications when necessary.
In addition, information such as time, date, transport-link info is displayed as an inserted unit in the app.
The categorization of multiple trip events is done by using hashtags created by users, which can be classified and stored in users’ personal profiles. For contributed events, the information can be categorized by individual participants who shared the events into the group.
CASE 2: SERVICE DESIGN & PLANNING
A single trip event is completed in three stages: time schedule, participants, and events contributed by participants.
There are two major entities: Admin, who gets to create the initial events, respond to the requests sent by participants, and manage the events on a large scale; Participants, who get to contribute by inviting participants, adding events, sending recommendations, etc.
Trip events with multiple trips are integrated into trip threads with customizability that allows users to manage, adjust, and edit individual trip units. Besides, users are free to either participate in or withdraw from any trip unit.
The functionality of the concept app applies to single trip events as well as multiple trip events created by users while maintaining the consistency of user experience in both.
CASE 3: COMMUNICATION/INVITES
Incoming and outgoing communication Infos including created trip events, events invitations, requests, are stored in users’ personal profiles. These communications may be managed and modified at certain levels based on the role of the users in a particular event, specifically, either as admin or participant.
Requests as a part of communication are conducted as pop-up windows.
